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Otázky a procvičení k 17. lekci

8.8.2018, Zdroj: Verlag Dashöfer

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Otázky a procvičení k 17. lekci

ACTIVE EXERCISE – MAKE THE SENTENCES!

Now try putting the following vocabulary into the below report of a successful promotional strategy by Vizea cosmetics group.

a) sponsorship, b) direct mail, c) brand identity, d) competitions, e) promotional strategy, f) consumer led, g) concept, h) online magazine, i) communication channels, j) newspaper ads, k) social network sites, l) target audience, m) respondents, n) brand awareness, o) free samples, p) campaign

„In considering our overall 1. …………………………… …………………………… for Vizea products, we decided not to use old media. That meant no 2. …………………………… ……………………………, as most young people don't read newspapers, and no 3. …………………………… ……………………………, as that generation think of it as old fashioned.

Instead, we decided on a 4. …………………………… …………………………… strategy that would go where the kids were. We developed an 5. …………………………… …………………………… following the 6. …………………………… that „teenage girls should have the confidence to become young women and to enjoy their…

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